Services :: Search Engine Optimisation

Get your page to the top of the search heap.
Drive business without expensive ad campaigns.

Research has shown that the number one way people find out about your website is through a search engine query. Building a website that is friendly to tools like Google, Yahoo and MSN is the best thing you can do to attract new business. Yet most websites perform poorly in this area.

Search engines are changing all the time. Are you keeping pace?

Our Search Engine Optimisation (SEO) service will dramatically increase your search engine placement by applying detailed knowledge of current technology to the actual content of your site. The analysis you receive is not based on market surveys or wishful thinking but on cold hard facts. What terms are people searching for? How is your site content hurting your ranking? What can you do to increase incoming traffic?

Do not be fooled by companies which offer to do automated optimisations without knowledge of your specific market. Proper analysis requires detailed information about the marketplace that only you know best. One-size-fits-all offerings will not take the particulars of your business into account, and will not deliver quality results.

Personal website Theatre Of Noise attained top rankings for many keywords.

We avoid this trap by starting the SEO process with some pertinent questions. What are the home page addresses of your major competitors? What short phrases best describe your business and its offering?

From this basis we can analyse your site in the proper context. We gather up-to-the-minute web search statistics. Our detailed knowledge of search engine internals is then leveraged to return to you information addressing more than a dozen important factors.

Competitor Analysis

• A list of keywords used by your competitors, in order of popularity across that population.

• Keywords we suggest that you should be using. Our methodology tests words based on language similarities and popularity with competitors, but then filters out those that are unlikely to garner responses. The listing is then further pruned according to real-world search data. Only the choicest results remain.

• Where you currently rank relative to your competition for these suggested key words. This provides a baseline metric against which future improvements can be measured.

Solid metrics help you measure performance and ensure money spent on SEO is money well spent.

• Your link popularity, relative to your competition.

• Valuable information on each competitor:

their host country
the average home page load time
their Alexa traffic rank
the number of links indexed for each of the major search engines
the number of pages indexed likewise

• The same information for your own site, as a further baseline metric.

Web Content Improvements

• A seven-point checklist illustrating how your page performs.

Some common techniques you may be using to attract search engines are more likely to get you banned entirely! We'll tell you how to avoid this horrid fate.

• A list of words that need more coverage on your page.

• Written copy that can be used in your page to improve your results.

• Complete keyword meta tags that can be inserted into your HTML code.

• A thorough list of tips and tricks to use in your HTML creation and web site architecture. These have been gathered and honed over many years of search engine research. Some may be familiar, but others are closely guarded secrets of the SEO masters.

Outreach Opportunities

• Suggestions for additional domain names you may wish to utilise, based on search terms people actually use.

• A list of web sites that are linking to your competitors but not to you. These are opportunities for link partners.

• Further suggestions for possible link partners, based on those sites that are actively looking for same.

• We will ensure your site is registered with the major search engines so their automated software agents will find you and process the results of your content improvements.

Delivery timeline.

The standard offering compares ten competitors to one of your home pages, using the top three search engines. Up to two dozen key phrases are accepted for review. Additional domains, competitors or key phrases incur a proportionally larger effort, and will be billed in kind.

Once we have all the required information, work will begin. Knowing timeliness is essential, you will receive a report within two weeks of your request.

Some site improvements may not get results for some months. SEO is not a short-term gamble, but a long-term strategy. That's why we follow up down the line.

Assuming you implement the recommendations, further reports are recommended after two and four months. This allows you to map trends and see precisely how your search engine positioning has improved.

Our promise and guarantee.

Of course we always stand behind our work. But in the case of the SEO offering we have an additional guarantee.

If you did in fact implement our recommendations but the follow-up showed no improvement in your results, that report will be delivered free.